Great analytics of mail perfomance and 25% conversion rate on those pieces for B2B campaigns. Well worth trying for any organization! More than anything Peter and Proactive team are wonderful to work with!!
Ecochem London, United Kingdom
Absolutely love PURLS first dabble resulted in a 359% ROI so well worth the experiment. Furthermore one of our PURL leads generated Sponsorship revenue for another portfolio. All in all WIN WIN! I would highly recommend Peter & the team everyone was helpful, efficient and a pleasure to work with.
Informa London, United Kingdom
The use of PURLs (personalised URLs) has literally changed our marketing plan for the foreseeable future. Using PURLs in an online and offline test, we were able to effectively benchmark the performance of both direct mail and email marketing to establish the best ROI that could be attained on our campaigns. We continue to make use of PURLs to provide customised communications and offers to our customers and prospects
EMAP London, United Kingdom
We've started working with Pro-Active's Personalised URLs (PURLs) for our B2B marketing campaigns, and already the results are impressive: good response rates and levels of engagement, plus pinpoint tracking of lead sources and conversions via the reporting tools. Once you begin using PURLs it also gives you ideas of other ways in which they can be used for engaging with existing customers, and attracting new ones. We'll certainly be using them extensively over the coming months.
Faversham House Redhill, United Kingdom
I’ve had the pleasure of using Pro-Active for over 3 years. We use their mailing and print services for our monthly magazine plus all other DM material. They offer an amazing service. Mailings always go out on time, their attention to detail is first-class and I can always rely on them to be a second and third pair of eyes on my marketing material. On a few occasions they’ve spotted and flagged potential problems that I missed. I couldn’t recommend their service enough.
Ethical Corporation & Useful Social Media London, United Kingdom