Having used PURLs in conjunction with personalised digital print, we have seen our repsonse rates from traditional DM increase dramatically. The real time alerts from PURL activation and online reporting functionality are incredibly useful for tracking the effectiveness of Direct Mail. The integration of PURLs into our traditional marketing channels have way succeeded our expectations and as such will be deployed in all future marketing.
DMG World Media London, United Kingdom
Great analytics of mail perfomance and 25% conversion rate on those pieces for B2B campaigns. Well worth trying for any organization! More than anything Peter and Proactive team are wonderful to work with!!
Ecochem London, United Kingdom
Absolutely love PURLS first dabble resulted in a 359% ROI so well worth the experiment. Furthermore one of our PURL leads generated Sponsorship revenue for another portfolio. All in all WIN WIN! I would highly recommend Peter & the team everyone was helpful, efficient and a pleasure to work with.
Informa London, United Kingdom
I cannot thank Pro-Active and Kingpin enough for their clear communication and understanding of the brief, through to their prompt delivery of a database platform that really does work and is simple enough for the whole to team use.
Energy Saving Trust London, United Kingdom
I've been so impressed with Pro-Active and the set up of this campaign. We launched today and fingers crossed we're able to translate this tracking and data in to great results.