Looking for examples of PURL campaigns? Visit our dedicated Personalised URL website: www.usepurls.com and see the portfolio.
Having used PURLs in conjunction with personalised digital print, we have seen our repsonse rates from traditional DM increase dramatically. The real time alerts from PURL activation and online reporting functionality are incredibly useful for tracking the effectiveness of Direct Mail. The integration of PURLs into our traditional marketing channels have way succeeded our expectations and as such will be deployed in all future marketing.
DMG World Media London, United Kingdom
I've been so impressed with Pro-Active and the set up of this campaign. We launched today and fingers crossed we're able to translate this tracking and data in to great results.
John Wiley & Sons West Sussex, United Kingdom
I cannot thank Pro-Active and Kingpin enough for their clear communication and understanding of the brief, through to their prompt delivery of a database platform that really does work and is simple enough for the whole to team use.
Energy Saving Trust London, United Kingdom
The use of PURLs (personalised URLs) has literally changed our marketing plan for the foreseeable future. Using PURLs in an online and offline test, we were able to effectively benchmark the performance of both direct mail and email marketing to establish the best ROI that could be attained on our campaigns. We continue to make use of PURLs to provide customised communications and offers to our customers and prospects
EMAP London, United Kingdom
Have been so inpressed with ProActive and the set up of this campaign. We launched today and fingers crossed we're able to translate this tracking and data in to great results.