We've started working with Pro-Active's Personalised URLs (PURLs) for our B2B marketing campaigns, and already the results are impressive: good response rates and levels of engagement, plus pinpoint tracking of lead sources and conversions via the reporting tools. Once you begin using PURLs it also gives you ideas of other ways in which they can be used for engaging with existing customers, and attracting new ones. We'll certainly be using them extensively over the coming months.
Faversham House Redhill, United Kingdom
The use of PURLs (personalised URLs) has literally changed our marketing plan for the foreseeable future. Using PURLs in an online and offline test, we were able to effectively benchmark the performance of both direct mail and email marketing to establish the best ROI that could be attained on our campaigns. We continue to make use of PURLs to provide customised communications and offers to our customers and prospects
EMAP London, United Kingdom
Respironics have been using Pro-Active's mailing services for many years. We recently transferred some of our digital printing requirements to their Print arm where we are pleased to say that we continue to receive the same high level of customer service from their knowledgeable, friendly and helpful staff, and always the prompt completion of printing jobs.
Phillips Respironics London, United Kingdom
Absolutely love PURLS first dabble resulted in a 359% ROI so well worth the experiment. Furthermore one of our PURL leads generated Sponsorship revenue for another portfolio. All in all WIN WIN! I would highly recommend Peter & the team everyone was helpful, efficient and a pleasure to work with.
Informa London, United Kingdom
I just got back into my office and found my mailer sitting on my keyboard. Looks fantastic, you guys did a really great job (love the stamps and the air mail sticker) - many thanks!
Worldwide Business Research New York, United States